# thirstie.com > AI-optimized mirror of thirstie.com containing 24 pages totalling 9,844 words of clean markdown content, structured data, and semantic HTML. Original source: https://thirstie.com/. Last updated: 2026-06-16T02:13:12.656Z. Each page is available as HTML (with JSON-LD structured data) and Markdown (text-only, ideal for LLMs and RAG). ## Homepage - [Thirstie](/content/site-root.html): Thirstie builds three-tier compliant e-commerce and data solutions for beverage alcohol brands, Turn data collection into an experience with Typeform. Create beautiful online forms, surveys, quizzes, and so much more. Try it for FREE. (503 words) ## Articles & Blog Posts - [Press Release](/content/news-and-press/59/index.html): NEW YORK, Sept. 12, 2022 /PRNewswire/ -- Thirstie, the leading e-commerce provider for beverage alcohol brands, today announced its partnership with Benriach Single Malt Scotch Whisky through the launch of the brand's store for U.S. consumers to purchase whisky online. Benriach is the first brand within Brown-Forman's prestigious spirits portfolio to have a branded online shopping experience in the U.S. Benriach's online shop, powered by Thirstie, will provide consumers with a seamless digital experience through Thirstie's retail integration and partnerships. Since the launch of Thirstie's proprietary platform in 2016, the company has demonstrated a strong commitment to compliance, enabling a three-tier compliant branded e-commerce solution for beverage alcohol suppliers. The technology, built by Thirstie, has a sophisticated retail algorithm that dynamically determines product availability based on pricing set by retail partners and tax calculations based on the market. Thirstie's front-end technology delivers a unique branded experience for adult consumers. "e-Commerce within the spirits industry is rapidly growing, as adult consumers continue to shop online," stated Laura Petry, VP Group Brand Director - Emerging Brands. "At Brown-Forman, we are the champion of consumers, shoppers, customers, and trade. They are at the heart of everything we do. When looking for a partner to deliver a branded e-commerce experience, it was critical to find a solution that delivers a compliant experience and adheres to the regulations within beverage alcohol. We are excited to partner with Thirstie to launch our Benriach branded storefront within the US." Benriach, based in Speyside, Scotland, is part of Brown-Forman's Single Malt Scotch Whisky family crafted under the guidance of Master Blender Rachel Barrie. Its unique whisky-making heritage and extensive flavor profile attract consumers globally, especially in the U.S. market. Benriach's digital storefront will enable U.S. customers to purchase the brand's extraordinary range of whiskies delivered or shipped directly to their homes. "We are excited for Thirstie's partnership with Benriach coming to life with the launch of the online storefront," stated Thirstie's CEO & Co-Founder, Devaraj Southworth. "We certainly share a like-minded approach in paving the way for digital transformation in the spirits industry, while respecting the foundational principles our sector was established on." Adult consumers in CA, CT, DC, FL, IL, MN, NJ, NY, WA markets can now purchase Benriach at shop.benriachdistillery.com. **About Thirstie** Thirstie is the leading e-commerce solution for beverage alcohol brands. Established in 2014 by Co-Founders, Devaraj Southworth and Maxim Razmakhin, Thirstie's patented technology increases online consumer interactions for the world's most iconic alcohol companies. Thirstie delivers a compliant end-to-end full customer experience with its e-commerce, retailer, data, and gift card solutions. Thirstie's national network of licensed retailers seamlessly fulfills online orders funneled through a branded webstore that are routed to them through the company's proprietary algorithm. Thirstie's suite of best-in-class data capabilities helps brands better understand and target their customers. In 2021, the company launched the industry-first alcohol branded gift card solution, enabling brands to further drive online retail revenue. For more information about Thirstie, please visit www.thirstie.com. **About Benriach** A Speyside Single Malt Scotch Whisky as intriguing and extraordinary as Benriach could not have come to be without a unique whisky-making heritage, dating from 1898, when founder John Duff built his distillery. Ruggedly beautiful, Benriach stands on the site of the old Riach farm in north Speyside, drawing water from a mineral-rich aquifer, deep beneath the distillery. Thanks to a long-standing tradition of distilling three styles of whisky; classic unpeated, Highland peated and triple distilled, together with an eclectic selection of casks from around the world, our whisky makers are able to explore the full flavour possibilities of Single Malt, creating some of the richest, most multi-layered whiskies in Speyside. This tradition continues today under the guidance of Master Blender, Rachel Barrie. Benriach is the story of a hidden Speyside gem, quietly revealing its treasures to be discovered and savored. Please Drink Responsibly. Benriach is a registered trademark. ©2022 Benriach. All rights reserved. Scotch Whisky 43% Alc. by Vol. Imported by Brown-Forman Beverages, Louisville, KY. SOURCE THIRSTIE [LINK TO ARTICLE](https://www.prnewswire.com/news-releases/thirstie-and-brown-forman-launch-benriach-single-malt-scotch-whisky-e-commerce-partnership-with-debut-of-digital-storefront-301621783.html) (696 words) - [Press Release](/content/news-and-press/64/index.html): NEW YORK, Sept. 19, 2022 /PRNewswire/ -- Thirstie, the leading e-commerce provider for beverage alcohol brands, today announced a partnership with William Grant & Sons, a global family-owned distiller and supplier, with the launch of The Balvenie and Glenfiddich Single Malt Scotch Whisky U.S. digital storefronts. The partnership stems from William Grant & Sons wider global e-commerce strategy in offering consumers digital access to its portfolio of premium spirits. Today, consumers in key markets throughout the U.S. can purchase two of the company's core brands, The Balvenie and Glenfiddich, through a branded shop site, powered by Thirstie. "The U.S. is a key market for William Grant & Sons overall growth strategy, and it was imperative to offer a superior digital experience for our consumers," stated Jayme Buonocore, Director Digital & eCommerce, William Grant & Sons USA. "Our partnership with Thirstie delivers a unique and compliant online shopping experience for The Balvenie and Glenfiddich fan base." Since the launch of Thirstie's proprietary platform in 2016, the company has demonstrated a strong commitment to compliance, enabling a three-tier compliant branded e-commerce solution for beverage alcohol suppliers. The technology, built by Thirstie, has a sophisticated retail algorithm that dynamically determines product availability based on pricing set by retail partners and tax calculations based on the market. Thirstie's front-end technology delivers a unique branded experience for adult consumers. "We are thrilled to announce Thirstie's partnership with William Grant & Sons with the launch of The Balvenie and Glenfiddich digital storefronts," stated Thirstie's CEO & Co-Founder, Devaraj Southworth. Adult consumers in CA, FL, IL markets can now purchase The Balvenie and Glenfiddich at shop.us.thebalvenie.com & shop.us.glenfiddich.com shop sites. **About Thirstie** Thirstie is the leading e-commerce solution for beverage alcohol brands. Established in 2014 by Co-Founders, Devaraj Southworth and Maxim Razmakhin, Thirstie's patented technology increases online consumer interactions for the world's most iconic alcohol companies. Thirstie delivers a compliant end-to-end full customer experience with its e-commerce, retailer, data, and gift card solutions. Thirstie's national network of licensed retailers seamlessly fulfills online orders funneled through a branded webstore that are routed to them through the company's proprietary algorithm. Thirstie's suite of best-in-class data capabilities helps brands better understand and target their customers. In 2021, the company launched the industry-first alcohol branded gift card solution, enabling brands to further drive online retail revenue. For more information about Thirstie, please visit www.thirstie.com. **A bout William Grant & Sons** William Grant & Sons Holdings Ltd. is an independent family-owned distiller headquartered in the United Kingdom and founded by William Grant in 1887. Today, the global premium spirits company is run by the fifth generation of his family and distills some of the world's leading brands of Scotch whisky, including Glenfiddich®, The Balvenie® range of handcrafted single malts and the world's third largest blended Scotch, Grant's®, as well as other iconic spirits brands such as Hendrick's® Gin, Sailor Jerry® Spiced Rum, Tullamore D.E.W.® Irish Whiskey, Monkey Shoulder® Blended Malt Scotch Whisky and Drambuie® Scotch Liqueur. Founded in 1964, William Grant & Sons USA is a wholly-owned subsidiary of William Grant & Sons, Ltd. and features one of the fastest growing spirits portfolios in the US with brands including Glenfiddich, The Balvenie, Hendrick's Gin, Sailor Jerry Spiced Rum, Tullamore D.E.W. Irish Whiskey, Drambuie, Milagro Tequila, Fistful of Bourbon, Grant's, Hudson Whiskey, Gibson's Finest, Monkey Shoulder, Clan MacGregor, Reyka Vodka, Solerno Blood Orange Liqueur, Flor de Caña Rum, The Knot and Raynal French Brandy. For more information on the company and its brands, please visit www.williamgrantusa.com. [LINK TO ARTICLE](https://www.prnewswire.com/news-releases/thirstie-launches-william-grant--sons-first-us-branded-e-commerce-sites-with-the-balvenie-and-glenfiddich-online-shops-301626783.html) (617 words) - [In the News](/content/news-and-press/16/index.html): Since the start of the pandemic, on-demand delivery has taken over the restaurant industry and gained significant ground in grocery. Yet, facing increased oversight and regulation, alcoholic beverage businesses have been slower to penetrate the bring-it-to-me economy. It took eight months between Uber’s announcement of its acquisition of on-demand alcoholic beverage delivery marketplace Drizly back in February and the close of the deal in October, and in that time DoorDash was able to add beer, wine and spirits to its marketplace in 20 states, as well as Washington, D.C., Canada and Australia. Meanwhile, Instacart is also competing to meet consumers’ instant alcoholic beverage needs, as are newcomers to the on-demand delivery space such as ultrafast grocery delivery service Jokr. In just the past month or so, access to on-demand beer, wine and spirits delivery has increased dramatically. Last week, DoorDash announced that it was adding alcoholic beverage delivery through Midwestern supermarket chains Meijer and Hy-Vee. In mid-November, Drizly stated that, following a successful 190-store pilot program, it is partnering with 7-Eleven to deliver alcohol in 60 minutes or less from 1,200 of the convenience retailer’s stores. The space is growing quickly, but as yet, brands and retailers selling alcohol have not been able to see the success in the online market that other food and beverage businesses have. “The old adage, ‘if you build it, they will come,’ I think we all recognize isn’t the reality,” Devaraj Southworth, CEO and co-founder of Thirstie, a company that creates eCommerce solutions for alcohol brands, told PYMNTS in an interview. Still, he predicts that within the next five years, digital channels will generate 10% of all alcohol sales, doubling to 20% within the next 10 years. “And the reason I can say that with relative confidence, and it may be off by a few percentage points, is that in other countries like France and China, that digital penetration is between 10% and 20%.” For comparison, PYMNTS research from the 2021 Restaurant Readiness Index, created in collaboration with Paytronix, finds that, by last spring, 32% of sales at restaurants with table service were coming from digital orders, as were 47% for quick service restaurants (QSRs). As an additional point of reference, PYMNTS’ study “What Consumers Expect From Their Grocery Shopping Experiences,” created in collaboration with ACI Worldwide, found that 34% of consumers now buy groceries online. A PYMNTS survey from the first quarter of this year, which asked a census-balanced panel of about 2,000 U.S. adults about their alcohol buying habits, found that only 14% of the 1,200 who had purchased alcohol had done so online for same-day delivery. Additionally, the study found that millennials were twice as likely as the general population to take advantage of these on-demand ecommerce channels. Still, despite this relatively low penetration, the habits are sticky. About half of those taking advantage of these options reported that they were doing so more often than before the start of the pandemic, and 70% stated that they expect to maintain these increases. [LINK TO ARTICLE](https://www.pymnts.com/news/ecommerce/2021/on-demand-alcohol-delivery-options-expand-despite-slow-adoption/) (526 words) - [In the News](/content/news-and-press/28/index.html): E-commerce and data solutions provider for alcohol brands Thirstie has launched liquor-branded gift cards, thought to be a first for the industry in the US. A recent Thirstie survey of more than 2,000 adult Americans found almost twice as many consumers would give a gift card for alcohol over a bottle. Furthermore, the results showed high-income consumers’ demand for a top-selling vodka brand gift card was 84.5%. the survey also showed 77% of consumers prefer premium and value-branded gift cards. The gift cards have been designed to connect brands and consumers through an omnichannel approach. Gift cards will be available online and in stores, but can only be redeemed through Thirstie-powered sites. Devaraj Southworth, Thirstie CEO and founder, said: “At Thirstie, we were working to solve for a very real pain point with our industry, which was how to most effectively drive consumers to adopt branded e-commerce storefronts. “While solutions like our data analytics continue to help brands reach their consumers, we tasked ourselves with thinking completely out-of-the-box and pushing the boundaries of innovation. “By taking a concept like gifting and gift cards and applying it to the alcohol industry, we are enhancing a consumer behaviour that already exists, rather than trying to force consumers to try something they are not completely familiar with. “We are excited to bring the first and only liquor-branded gift card solution to both the beverage alcohol and gift card industries, and know it will further connect consumers to our brand partners’ e-commerce experience.” [LINK TO ARTICLE](https://www.thespiritsbusiness.com/2021/11/thirstie-releases-alcohol-branded-gift-cards-in-us/) (274 words) - [In the News](/content/news-and-press/65/index.html): Marketing your digital storefront If you build it, will they come? Whether you’re an emerging liquor brand or an existing brand looking to expand your market reach, then you are probably considering digital marketing as a way to grow your online sales - and you should be. As a business, Thirstie is 100% focused on building the best technology and developing a robust network of retailers. But, it’s of equal importance to us to be a good marketing partner. It’s why we have formed strategic partnerships with digital marketing and online sales experts from the alcoholic beverage space. This allows us to help our partner brands with mutually beneficial marketing efforts, like user acquisition. The reality is that just because we build a branded online storefront for a partner, does not mean that they will automatically be inundated with site traffic and a slew of online sales. However, by working with us, many of our partners will get the added benefit of suggested marketing services that can help them target the right audience and turn them into customers. Drinkubator - a boutique digital strategy agency focused specifically on beverage alcohol space - is one of our strategic marketing partners.Their expertise is in bridging the gap between digital marketing and the spirits industry. They understand the unique challenges that brands face when it comes to marketing and selling alcoholic beverages online. Through a combination of consumer insights and digital technology, they are able to bring each brand that they work with better visibility and awareness online, converting a targeted audience to purchasing customers and maximizing the ROI. The goals of working with Drinkubator alongside Thirstie are simple: ✔Build the highest-quality digital storefront for your brand ✔Target the right audience ✔Acquire more digital consumers With Drinkubator’s marketing data, analytics, and email marketing learnings alongside Thirstie’s rich dataset and shopping insights, our brand partners are able to get the most bang for their marketing buck. It’s all about streamlining the e-commerce journey, and by implementing effective marketing campaigns, targeted testing, and proven strategy tactics, Drinkubator is able to help brand partners in the alcoholic beverage space successfully drive sales to their branded online storefront. The DTC space is ever-changing. It’s impossible for every brand and business owner to stay on top of all the trends and changes constantly happening. It’s why Thirstie relies on the expertise of partners like Drinkubator, and we encourage our brand partners to do the same. For more information on how brand partners can take advantage of marketing services like those offered by Drinkubator, contact our sales team at inquiries@thirstie.com. We’ll walk you through what is needed to leverage this partnership. (461 words) - [In the News](/content/news-and-press/58/index.html): ## The Top Beverage Alcohol Tech Trends in 2022 Technology shapes the present and the future, creating an ever-evolving landscape of change. As we all turn to our devices that keep us connected in an increasingly hectic world, business continues to advance alongside us. This is no different for the beverage alcohol industry. But trends come and go, certainly at an accelerated rate these days, and only time will tell which will become mainstays. Which trends can you trust? We at Beverage Dynamics know that retailers are eager to try out the newest advancements. So we spoke to some of the galvanizing forces behind all these advancements to see how the industry is changing, and what the future for beverage alcohol retail technology may hold. ## Emerging Trends The move to mobile has crossed all industry lines. Thirstie is one company we spoke to that is taking full advantage of this migration. “Consumers are central to driving trends within tech,” says Devaraj Southworth, CEO and cofounder of Thirstie. “Now, on the heels of a two-and-a-half-year pandemic, they are more mobile than ever. With that, consumers are purchasing almost everything Ôon the go’ through their mobile devices. This has fueled the need for an improved and optimized checkout flow.” While the move towards mobile has been years in the making, like many other modern trends, it has been hypercharged by the Covid-19 crisis. “The pandemic accelerated the modernization of a historically old-school, sleepy industry, resulting in retailers more willing to adopt new technologies to help them solve age-old retail problems,” says Cort Ouzts, president of POS Nation, a company dedicated to point-of-sales solutions for small businesses. “One trend we’ve seen is an increasing desire for retail owners to connect with their customers. The small retailers that survived the pandemic were able to effectively communicate with their customers and humanize their business.” “It’s the exact same mentality as the shop local movement that we’ve seen for the past several years,” Ouzts adds. “Retailers are embracing technology and new mediums to expand their presence and voice.” Technology has facilitated the rise of mobile purchasing, with even sales at bars and restaurants now utilizing digitization. “Digital payment has become a baseline expectation in hospitality,” says Nancy Trigg, president of the POS provider Arryved. “Whether via QR codes, a mobile payment app or a virtual wallet like Apple Pay, today’s guests expect their on-premise experience to be tech-enabled. Bonus if they can order to their table, bar seat or lounge area via their own devices. Folks who didn’t sell online or to-go now do, and as some businesses closed their doors, others seized the opportunity to purchase turnkey businesses to expand.” Digital payment doesn’t just apply to the customer experience. As B2B purchasing grows within the industry, new digital solutions are cropping up to address potential pitfalls. Igor Ostrovsky founder and CEO of Koverly, highlights some of the trends he’s seen. “B2B commerce for beverage alcohol has started to take root. Progress is being led by technology companies that simplify operations to allow businesses to work faster and buy smarter. Conversely, there is also a trend among beverage alcohol businesses to create their own proprietary or ‘offÐthe-shelf’ B2B ecommerce and payment solutions, and this is taking efficiency backwards.” ## Modern Challenges These days, it feels like all we can talk about is the pandemic when it comes to discussing novel challenges. Obviously, the pandemic itself has been the largest hardship the world has had to confront in recent years. But the health crisis has also created many smaller hurdles in the alcohol industry. “Two of our biggest challenges have been supply-chain obstacles and market awareness,” says Ouzts. “Like seemingly everyone else in the world, we have, at times, been simply unable to deliver our product to our customers as quickly as we’d like.” “The second challenge we’re facing is market awareness of our product,” Ouzts adds. “There are a few extremely large point-of-sale companies in the industry that possess significant brand awareness in a variety of markets. These solutions tend to be more generic so they can serve a wide range of industries — rather than specializing in specific business types and understanding those customers’ specific needs.” Market awareness is perhaps a bit more unique to the digital solutions and ecommerce side of the alcohol industry. Businesses understand how to launch and advertise a new spirit, wine or beer option. But companies such as Thirstie need first to educate the industry before marketing their product. Southworth acknowledges this, commenting, “The challenges we have faced stem from a lack of industry knowledge around what ecommerce is and how it can best be utilized to grow a brand. For a long time, there has been a notion around e-commerce in beverage alcohol that ‘if you build it, they will come.’ However, as any marketer will tell you, there is a level of effort that is required from brands to drive consumers to their webstores.” ## New Solutions All the companies we interviewed are working to solve problems that retailers face on a daily basis. These include a host of issues, such as building a digital presence, measuring consumer data in real time, optimizing stocking levels and enhancing customer service. Point-of-sale companies POS Nation and Arryved have carved out niches for themselves within the industry. “POS companies have earned a reputation for manipulative sales tactics, disappointing support and costly, slow-to-innovate technology. They put their own bottom-line ahead of the best interest of merchants and guests,” says Trigg. “Arryved set out to reset expectations on what a POS partner could be. We’re community builders who prioritize relationships over transactions. We build features designed to improve the guest and staff experience — eliminating admin tasks for staff that give them more time to get to know their guests. Our pricing model is designed to support customers in building the best possible business.” “The issues POS Nation is solving are directly related to the trends we’re seeing in the industry,” says Ouzts. “We’re automating many of the old, manual processes of running a beverage retail store. Our software integrates with most beverage distributors and automatically updates stock levels when products are delivered. Our software also uses artificial intelligence to optimize stock levels. It will automatically identify the increase in sales volume and suggest ordering more. The common theme in all these process improvements is that we are eliminating the need for extra staff through automation.” This automation is in service of facilitating communication, according to Ouzts. “We’re helping business owners communicate with their customers. Our software has a built-in loyalty program and allows businesses to tailor the text messages they send an individual customer based on that customer’s buying behavior. This personalization of highly customized messages helps small businesses humanize themselves.” Thirstie works to help retailers expand their online presence and get products into the hands of eager customers, even in the era of social distancing and shutdowns. “Thirstie’s network of licensed retailers are fully integrated through our proprietary technology, and our platform helps increase revenue for retailers without having to perform any marketing services for their stores,” says Southworth. Thirstie also provides valuable insights to retailers. “Consumer data is at the forefront of what Thirstie offers. Historically, given the three-tiered system, brands did not have access to data. We provide brands with user data (who is purchasing, what they are purchasing, how they are purchasing) attribution data (where consumers are coming from) and behavioral data (how consumers are interacting with products and the overall digital experience).” “Thirstie also provides our brand partners with persona-level data, essentially creating profiles for each consumer type and breaking down where they live, how much money they make and what type of shopping experience they prefer,” he adds. “This allows brands to not only more effectively reach new consumers, but the right type of customers and the opportunity to re-target consumers with new offerings and products.” City Hive is another company making full use of customer data. They provide full package ecommerce solutions to businesses. “In many cases, beverage retail owners do not have the time or expertise around implementing ecommerce and marketing experiences into their day-to-day workflow,” says Monika Figura, Director of Customers Success. “City Hive has been able to solve this problem by offering website and app builds, automated weekly marketing programs that highlight the stores best sellers and an easy way to implement online promotions and loyalty programs with minimal effort. In the near future, professional design, marketing and advertising services executed by experts of our platforms will be available to add on as a feature of the platform.” Koverly targets necessary B2B transactions within the industry. “Koverly saves businesses time managing bills and increases profits and cash flow with more time to pay,” Ostrovsky says. “[The company] also reduces the time businesses spend paying bills with streamlined accounting automation.” ## What’s Next? We have only touched on the beginning of what technology is poised to change within the industry in the years ahead. So, what’s next? According to Southworth, “The demand for branded ecommerce webstores will certainly continue to increase. While online marketplaces will always have a place in our industry, brands will more heavily invest in their own digital storefronts and experiences.” Nothing will ever replace the in-person experience of going to your local beverage retailer to talk about different flavor profiles or hard-to-find bottles of whiskey. That experience is as much why local retailers exist as anything. But that doesn’t mean beverage retailers can ignore the changing landscape in front of them, cautions Ouzts. “The common denominator for successful solutions is that they must be easy to use for consumers,” he says. Trigg puts it succinctly: “We see the future of ecommerce as being deeply connected to the onsite experience for merchants of all shapes and sizes.” [LINK TO ARTICLE](https://beveragedynamics.com/2022/08/18/the-top-beverage-alcohol-tech-trends-in-2022/) (1,657 words) - [privacy/index.html](/content/privacy/index.html) (1 words) - [Terms of Service](/content/terms-of-service/index.html): Thirstie builds three-tier compliant e-commerce and data solutions for beverage alcohol brands (1,732 words) - [Press Release](/content/news-and-press/66/index.html): Suppliers can now harness the power of e-commerce and data to expand distribution NEW YORK, and GRAND PRAIRIE, Texas, Dec. 15, 2022 /PRNewswire/ -- Republic National Distributing Company (RNDC), a leading national wholesale distributor of premium wine and spirits, announced a strategic partnership and investment in Thirstie, the leading enterprise e-commerce provider for the beverage alcohol industry. The partnership represents a major shift for the industry, bringing together a traditional wholesaler and an alcohol e-commerce innovator to usher in a new era in the alcohol industry. RNDC's partnership with Thirstie will bring a compliant, technology-driven, more efficient approach to the beverage alcohol industry. Thirstie's regulator-vetted, patented platform will allow RNDC's liquor suppliers access to virtual storefronts and analytics — and will create new ways for them to engage with consumers and strengthen their relationship with RNDC. Data-driven approach will optimize the supply chain—from manufacturing and distribution to sales and marketing. Soon, RNDC's liquor supplier partners will gain access to never-before-seen data and predictive analytics to not only grow online sales but also leverage it across other traditional parts of their business. Online purchases of liquor and wines were a bright spot during the pandemic-era lockdown. But as bars and other venues have re-opened, and Apple's new privacy policies slashed ad ROI by 38%, the trend for digital alcohol sales slowed in 2022. However, it's expected to accelerate in the coming years as new partnerships form between industry leaders and technology companies — allowing the next generation of innovation and collaboration to materialize. According to IWSR, beverage alcohol e-commerce sales are expected to reach more than US $42 billion across key markets by 2025 with a growth of 66%. With a quarter of global drinkers now ordering online, e-commerce represents an investment for both suppliers and retailers. Online shopping generates data, which presents novel and nuanced marketing opportunities for alcohol suppliers. "RNDC is looking to transform the industry and this partnership with Thirstie is one of the ways we are accelerating our digital capabilities," said RNDC CEO Nick Mehall. "Thirstie is a category leader in the alcohol e-commerce space. With Thirstie's platform, as well as their extended offerings, we will make a tremendous impact on RNDC's supplier community and the industry overall." "We see this partnership as a pivotal point for Thirstie and our customers," Thirstie CEO and co-founder Maxim Razmakhin says. "The union of two innovative leaders in the space further propels the beverage alcohol sector into a digital- and data-first mindset." He adds, "Liquor suppliers understand the importance of e-commerce, but they're looking for support with running digital marketing, analyzing data, and packaging the results for their wholesalers, sales teams, and investors. That's why we're now offering a one-stop-shop solution as well as step-by-step guidance for leveraging online success to benefit offline business." About Thirstie Thirstie, a New York-based technology company, is the leading e-commerce and data provider for alcohol brands, founded by Maxim Razmakhin and Devaraj Southworth in 2014. Thirstie powers branded e-commerce experiences within an industry three-tier compliant system. Transparency into consumer insights, analytics, and ROI helps brands improve performance marketing and their relationships with wholesalers. For more information about Thirstie, please visit www.thirstie.com. About Republic National Distributing Company As a top beverage alcohol distributor in the nation, RNDC's national reach helps suppliers by building strategic relationships with on- and off-premise customers to elevate their brands and reach their target consumers. RNDC currently operates in the District of Columbia and 38 states across the United States. To learn more, visit www.rndc-usa.com. SOURCE THIRSTIE [LINK TO ARTICLE](https://www.prnewswire.com/news-releases/rndc-invests-in-e-commerce-platform-thirstie-deal-will-transform-alcohol-industry-301703351.html?tc=eml_cleartime) (612 words) - [FAQ](/content/support/faq/index.html): Thirstie builds three-tier compliant e-commerce and data solutions for beverage alcohol brands (554 words) - [On-Demand Alcohol Delivery Options Expand Despite Slow Adoption](/content/news-and-press/index.html): Thirstie builds three-tier compliant e-commerce and data solutions for beverage alcohol brands (107 words) - [Become an e-commerce partner](/content/ecommerce-retailer/index.html): Thirstie builds three-tier compliant e-commerce and data solutions for beverage alcohol brands, Turn data collection into an experience with Typeform. Create beautiful online forms, surveys, quizzes, and so much more. Try it for FREE. (219 words) - [Sell Liquor Branded Gift Cards](/content/giftcard-retailer/index.html): Thirstie builds three-tier compliant e-commerce and data solutions for beverage alcohol brands, Turn data collection into an experience with Typeform. Create beautiful online forms, surveys, quizzes, and so much more. Try it for FREE. (153 words) - [LEGAL COMPLIANCE](/content/why-thirstie/compliance/index.html): Thirstie builds three-tier compliant e-commerce and data solutions for beverage alcohol brands, Turn data collection into an experience with Typeform. Create beautiful online forms, surveys, quizzes, and so much more. Try it for FREE. (273 words) - [DATA SOLUTIONS](/content/why-thirstie/data/index.html): Thirstie builds three-tier compliant e-commerce and data solutions for beverage alcohol brands (232 words) - [CAREERS](/content/about/careers/index.html): Thirstie builds three-tier compliant e-commerce and data solutions for beverage alcohol brands (308 words) - [**Ready to build your online store?**](/content/request-demo/index.html): Thirstie builds three-tier compliant e-commerce and data solutions for beverage alcohol brands, Turn data collection into an experience with Typeform. Create beautiful online forms, surveys, quizzes, and so much more. Try it for FREE. (22 words) - [BRAND SOLUTIONS](/content/why-thirstie/brand/index.html): Thirstie builds three-tier compliant e-commerce and data solutions for beverage alcohol brands, Turn data collection into an experience with Typeform. Create beautiful online forms, surveys, quizzes, and so much more. Try it for FREE. (172 words) - [Direct-to-Consumer Like E-Commerce](/content/ecommercesolution/index.html): Thirstie builds three-tier compliant e-commerce and data solutions for beverage alcohol brands, Turn data collection into an experience with Typeform. Create beautiful online forms, surveys, quizzes, and so much more. Try it for FREE. (128 words) - [Contact Thirstie](/content/support/contact/index.html): Thirstie builds three-tier compliant e-commerce and data solutions for beverage alcohol brands, Turn data collection into an experience with Typeform. Create beautiful online forms, surveys, quizzes, and so much more. Try it for FREE. (16 words) - [Liquor Branded Gift Cards](/content/giftcardsolution/index.html): Thirstie builds three-tier compliant e-commerce and data solutions for beverage alcohol brands, Turn data collection into an experience with Typeform. Create beautiful online forms, surveys, quizzes, and so much more. Try it for FREE. (142 words) - [Leadership Team](/content/about/leadership/index.html): Thirstie builds three-tier compliant e-commerce and data solutions for beverage alcohol brands (180 words) - [Returns Policy](/content/returns-policy/index.html): Thirstie builds three-tier compliant e-commerce and data solutions for beverage alcohol brands (259 words) ## Resources - [Full Page Index](/index.html): Browse all cached pages with rich metadata - [About This Cache](/content/about.html): Methodology, technical details, and usage guidelines - [XML Sitemap](/sitemap.xml): Machine-readable sitemap for crawler discovery - [Robots.txt](/robots.txt): Crawler directives