# DATA SOLUTIONS

Better data-driven decision making

Thirstie-powered e-commerce sites harness innovative components to give brands the greatest access and control of their data. The Thirstie Data Dashboard provides attribution, transactional, and behavioral analytics for optimal data-driven decision making. Thirstie also provides a detailed persona description of customers segmented across a wide range of dimensions, such as gender, income, interests, and buying patterns. Net result - insights into customers’ purchase journey and drivers for better marketing effectiveness.

### Data Dashboard

Provides accurate e-commerce metrics based on user journey data and actual fulfillment, providing precise ROI data.

### Data Portal

A tool for in-depth analysis of your audience, with secure access to customer Personally Identifiable Information (PII) data that integrates into your Content Relationship Management system (CRM) and other databases.

### Persona Definitions

Access to detailed in-depth profiles of your customers, segmented across a wide range of dimensions, including demographics, interests, and purchasing behaviors.

# Data Resources

## Thirstie Insights Report: Tequila & Mezcal

_Thirstie Digital Consumer Insights_, an ongoing data intelligence report geared towards online shopping patterns for alcohol consumers for mezcal and tequila.

[Download](https://datum.thirstie.com/assets/56a1f641-e1ac-41c4-81cb-bd867b2992f2.pdf?download)

## Thirstie Data Intelligence: How Gift Cards Can Grow E-Commerce Transactions

The Thirstie Data Intelligence team outlines how gift cards can help grow online transactions. Leveraging industry data around gift card programs, understand how you can grow your brand.

[Download](https://datum.thirstie.com/assets/f423c2aa-1458-4042-a74f-14b698993689.pdf?download)

## E-commerce Analytics: Understanding Conversions

In this white-paper, The Thirstie Data Intelligence team provides insight into conversion metrics and how to best measure success.

[Download](https://datum.thirstie.com/assets/fe6c1025-b846-4d9b-bc51-21a75fdfb5af.pdf?download)